About Generation Mindful

Generation Mindful is dedicated to helping adults raise caring, confident, and resilient children through play-based social-emotional learning tools and empowering childrearing practices that foster secure relationships, promoting lifelong mental health and well-being.

If you are a school or non-profit family support organization, click here to learn more about sharing Generation Mindful® with your community. 

Let’s make teaching children about emotions as mainstream as teaching them their ABCs and 123s!

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Our Story

Our Story

Generation Mindful® (GENM) was founded in 2016 by Suzanne Tucker, a mom of four who has been a physical therapist and parent educator for 30 years. 

As an author and international speaker on mindful living and secure attachment, Suzanne's life work has been helping children and adults connect with more joy and ease in what she calls the "little moments" of life. 

In 2016, after a parent in one of her positive parenting classes asked for help taking the ideas presented in class more practically into her busy life, especially when she was feeling stressed or the kids were acting out, Suzanne was inspired to launch the company on Kickstarter.

Tucker recognized that adults today are feeling increasingly stressed, overwhelmed, and not enough, wanting to raise children differently than they were raised, but not knowing how. Her big idea was to take the science of secure attachment and emotional literacy into everyday life using practical, accessible, fun, and easy-to-use play-based learning tools that make connection a habit.

Tucker is working towards a day when emotional education and responsive rather than punitive childrearing methods are as common in EVERY home and classroom as it is to teach young children to read and count.



At Generation Mindful, we believe the most impactful thing we can do to bring about a more just and peaceful world is to evolve the way children are raised, replacing fear and shame-based practices of old with skill-building solutions that nurture social-emotional learning, and a sense of safety and connection between the generations.

Embraced by parents and educators in more than 120+ countries, our social-emotional learning tools, toys, and classes apply the latest science for raising caring, confident, and resilient children to everyday life in ways that strengthen adult/child relationships. 

We are grateful to share, grow, and, most importantly, to LIVE our mission to raise an emotionally healthy world with our passionate global community. Here's what Generation Mindful means to the change-making parents and educators we support.

Our Values






Suzanne Tucker

CEO & Founder 

Dr. Rebecca Branstetter

School Psychiatrist, Advisor

Selina Armstrong, Trauma Expert

Family Support Services Program Contributor 

Kati Knaup, ECC Counselor/Educator

SEL Curriculum Writer 

Dusha Cecil 

SEL Curriculum Contributor 

GENM Is Supported By Our Local Organizations

We are proudly founded and located in St. Louis, MO and work hard to connect with other St. Louis organizations. We received Arch Grants Startup Grant in 2018 as well as the Arch Grants Growth Grant in 2022. We are extremely active within the STL startup community. Check out these letters of support from local organizations like Centene, St. Louis Public Schools, and Nurses For Newborns

GENM Is Supported By Our Local Organizations

A word from our founder:

I've heard it said that adulthood gives us the opportunity to be the person we needed when we were young. This has become the inspiration for my life’s work. Together we can move past fear, shame, and pain in the way we raise children. It took motherhood, birthing four children, and healing through five miscarriages for me to fully awaken to the intuitive being that I am (that we all are). I see life as a journey, one that we were never meant to do alone. I am beyond grateful to be a part of this mission-driven community with you.

We are Generation Mindful. We are love, and we are enough.