About Generation Mindful

What if “Stop crying” turned into “I’m listening” for an entire generation? Generation Mindful is dedicated to helping families raise caring, confident, and resilient children through early-emotional education and positive parenting support. Let’s make teaching kids about emotions as mainstream as teaching them their ABC’s and 123’s!

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Our Story

Generation Mindful was founded by Suzanne Tucker, a mom of four who has been a physical therapist and parent educator for over 27 years.

While teaching positive discipline classes, Suzanne saw a need for tangible, evidence-based tools and toys to help parents and educators apply the science of positive discipline into their everyday lives, particularly when they were feeling stressed or their children were acting out. Suzanne's life's work is to help families around the world find more joy and connection in their relationships with themselves and one another.

Our Values




A letter from our founder:

 I've heard it said that adulthood gives us the opportunity to be the person we needed when we were young. This has become the inspiration for my life’s work. Together we can move past fear, shame, and pain in the way we raise children. It took motherhood, birthing four children and healing through five miscarriages for me to fully awaken to the intuitive being that I am (that we all are). I see life as a journey; one that we were never meant to do alone. 

We are Generation Mindful. We are love, and we are enough.

“When I got my strong-willed child, time-outs were ineffective. I needed a different method. I needed something in a box, with instructions, a video, and a community to hold my hand.”

-Suzanne Tucker, Founder of Generation Mindful