Emotional education for kids of all ages

Stop yelling, bribing, punishing, or shaming, and start empowering children with play-based tools for social-emotional learning.

Shop Now

Let's Make Learning About Emotions Fun!

Play Based

Brain Building

Designed By Experts

Step 1: Learn How to Create a Calming Space & Use Time-Ins

Proven to improve social-emotional skills and lessen behavioral issues, our world famous Time-In ToolKit® helps children learn how to name and regulate their emotions. Say goodbye to spanking, timeouts, and behavioral charts.

Step 2: Use SnuggleBuddies™ to Name & Share Feelings!

Every 13" SnuggleBuddies™ Emotions Plush comes with 6+ ways to play and includes four colorful mood emojis representing happy, sad, calm, and mad/scared. This plush with a purpose supports play-based emotional education for ages 2+.

Step 3: Tame Parenting Triggers & Connect Before You Correct

We offer expert-guided courses and one-on-one parent coaching to help you bring more joy and less stress to everyday family life.

What if “Stop crying” turned into “I’m listening” for an entire generation?

Generation Mindful is dedicated to helping families raise caring, confident, and resilient children through early-emotional education and positive parenting support. Let’s make teaching kids about emotions as mainstream as teaching them their ABC’s and 123’s!

Teach children emotional regulation at any age

Solutions for Teachers & Schools

Create a Supportive Learning Environment

When children feel safe and connected, they are ready and able to learn! GENM is bridging the home and school social-emotional learning (SEL) gap to transform communities and create a universal language around emotions.

Time-In Toolkit

The Time-In ToolKit® playfully teaches kids 2-9+ how to navigate big emotions through social emotional skill-building games. Developed by child-development experts, your ToolKit includes everything you need to start taking Time-Ins instead of Time-Outs with your little ones.

Shop Toolkit

Put an end to spanking and time-outs around the world.

Put an end to spanking and time-outs around the world.

Generation Mindful has helped millions of parents and educators in 90+ countries worldwide shift from "controlling" to connecting with children.

Join Us

Together we are raising an emotionally healthy world


Join our free community to receive videos, tools, and inspiration for your unique parenting journey.