Emotional education for kids of all ages

Brain-based toys, courses, and more to help you raise resilient, kind and emotionally healthy children.

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Let's Make Learning About Emotions Fun!

Play Based

Brain Building

Designed By Experts

Step 1: Create a Calming Corner in your home or classroom with the Time-In ToolKit®

Proven to improve social-emotional skills and lessen behavioral issues, the Time-In ToolKit helps children playfully explore emotions, process big feelings, and practice emotional regulation in their very own Calming Corner. Say goodbye to Time-Outs and spanking for good. We will hold your hand every step of the way.

Step 2: Let your child pick their favorite SnuggleBuddies™ Feelings Plush to practice naming and sharing feelings.

Each SnuggleBuddies Plush is minky-soft (aka super snuggable) and includes four attached mood emojis representing happy, sad, calm, and mad/scared to help children recognize and share their emotions in daily, playful ways.

Step 3: Take your parenting to the next level with expert courses and support.

We offer expert-guided online courses, parenting programs, and one-on-one coaching so you can navigate your parenting journey with more joy and less stress.


Join our free community to receive videos, tools, and inspiration for your unique parenting journey.

What if “Stop crying” turned into “I’m listening” for an entire generation?

Generation Mindful is dedicated to helping families raise caring, confident, and resilient children through early-emotional education and positive parenting support. Let’s make teaching kids about emotions as mainstream as teaching them their ABC’s and 123’s!

Teach children emotional regulation at any age

Solutions for Teachers & Schools

Create a Supportive Learning Environment

When children feel safe and connected, they are ready and able to learn! GENM is bridging the home and school social-emotional learning (SEL) gap to transform communities and create a universal language around emotions.

Time-In Toolkit

The Time-In ToolKit® playfully teaches kids 2-9+ how to navigate big emotions through social emotional skill-building games. Developed by child-development experts, your ToolKit includes everything you need to start taking Time-Ins instead of Time-Outs with your little ones.

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Put an end to spanking and time-outs around the world.

Generation Mindful has helped millions of parents and educators in 90+ countries worldwide shift from "controlling" to connecting with children.

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Together we are raising an emotionally healthy world