Regular price $ 28.00 USD Sale price $ 24.00 USD


Dealing with whining, meltdowns, and tantrums? 

SnuggleBuddies to the rescue! This plush toy collection with a purpose is helping children around the world practice noticing, naming, and regulating their emotions.

These huggable 13" plush toys engage children on both an emotional and a sensory level, featuring expertly embroidered details, vibrant colors, and super-soft, minky (aka awesome to snuggle) fabric.


There are seven animals in the SnuggleBuddies collection and every one includes:

  • Four Mood Emoji Storytellers: These 3" plush symbols tuck inside a pocket and are connected by short, silky ribbons so they will not get lost (yep, I'm a mom). Each storyteller represents a different set of feelings (happy, sad, calm, mad/scared) and gets kids thinking and talking about their feelings, thoughts, and memories.
  • Laminated Feelings Poster and Calendar/Journal: Whether at home or school, children can practice noticing and naming their mood three times a day using their SnuggleBuddies and this reusable wipe board. Just mark, wipe, and use again month after month!
  • Dry Erase Marker

Research shows that the first step in learning how to manage our emotions is to name them. SnuggleBuddies make learning about emotions fun.


Product Videos

SnuggleBuddies are in the news! GENM Founder Suzanne Tucker talks with NBC's morning news crew about tantrums, time-ins, and leaning into big emotions.

 A perfect addition to every young child's bedtime ritual.


SnuggleBuddies are also ideal for time-In's, reading time, cuddle time, calming spaces, taking to grandma's house, daycare, school, morning meetings, play therapy, and more.




When did I feel happy? When did I feel sad? 

When did I feel calm? When did I feel mad?  

Will you tell a story about a feeling that you had?

What happens in your body, when your feeling..."


Generation Mindful ships via USPS worldwide! After you place an order, we will fill your order within 24 to 48 hours and send you a tracking link by email.

Shipping times vary from 2-5 days in the United States, and internationally from 10 to 14 days, depending on where you live and import protocols.

The recipient is responsible for any applicable duties, taxes, and fees. There are no fees for importing our products into Australia. If you live in Canada or the UK, there are typically imports fees. 

Please email if you have any questions. Thank you! 

More Information

We would never expect a two-year-old to tie their own shoes, so why do we expect toddlers and young child to regulate their emotions? A child who is acting out is not being bad, they are feeling bad.

Children need to practice social and emotional skills in order to master them, just like any new skill. 

Naming emotions is a great place to begin when it comes to teaching children about feelings, helping them to better cope with stress, resulting in fewer tantrums and meltdowns. 

This Feelings Poster (PDF) plus a Feelings Journal Poster comes with every Kickstarter pledge.

The four color-coded "storyteller" mood emojis inside every SnuggleBuddies encourage children to share their feelings on a daily basis. When did they feel happy? Sad? Calm? Mad (Scared)?

Each plush in the collection represents a different peace-making power we each have inside ourselves to life. Buy just one or collect all seven. 


Research tells us that the very act of putting words to our feelings helps us to regulate our emotions, yet this skill is often hard for children, particularly when they are feeling upset.

Enter SnuggleBuddies.

These huggable friends make thinking and talking about our feelings part of a daily playful ritual, easily worked into everyday life whether at home (think bedtime) or school (think morning meeting time). 

Children can learn self-awareness, social awareness, self-care, and social skills in much the same way they learn to read and write, through modeling. 

And when children practice talking about their feelings when they are calm, they have an easier time doing so when they are not.

SnuggleBuddies are especially AMAZING in teaching children about their feelings mindfully and playfully when paired with our Time-In ToolKit.

This 20" x 30" poster is one of nine elements found in the Time-In ToolKit, for sale now on our website.
This 20" x 30" poster is one of nine elements found in the Time-In ToolKit, for sale now on our website.


According to the prominent neuroscientist, researcher, and best selling author Dr. Dan Siegel, "nerves that fire together wire together." This means that the more we practice naming our emotions, the easier this vital skill becomes.  



"Fridays are usually meltdown madness at our house, but our snuggle buddies arrived today to our home in Zurich and Eric, age 5, was so captivated with his new Balu the Bear, that he sat for 25 mins and drew a picture of him! And his almost three-year-old brother was so happy with Leo the Lion. 

Then later that same day, my five-year-old said, from himself, that he was feeling angry and would like to sit together as a family and choose some PeaceMakers cards and talk about feelings! This is a major breakthrough for us and we are forever grateful!!!" -Leanne, Switzerland

SnuggleBuddies In Action

I wish I had a video camera on me at this SnuggleBuddies photo shoot because I'd love to show you how this brave little girl used her SnuggleBuddies to connect with her mom. 

She wanted to be in the pictures so badly, but she didn’t want to be with the other kids, and she definitely did not feel like smiling. Just look at that lower lip.

Instead of trying to talk her out of her sad feelings, we told her that we think ALL emotions are important and that if she wanted to be in the pictures there was no need to smile. She could stay right where she was and feel whatever she was feeling.

Hugging Orange Fox close in her lap, she pulled the blue "sad" teardrop storyteller out of her SnuggleBuddies pocket and placed it into her mom's hand. At this her mom, who had been feeling worried about her daughter, completely relaxed into the moment. 

The two hugged and no words were needed. 

With that big hug, it was like a reset button had been hit. Minutes later this little one jumped up and wanted her picture taken, but not on her mom‘s lap. This time she wanted her picture taken with her new BFF, silly Orange Fox.

It was magic.

And then just minutes later, she was off and running. 


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